What are "tracking parameters" for?

Adding "Tracking parameters" allows you to track information about the source of a QR scan/link click and are passed directly to your integrated CRM system.

You decide what to enter as the "parameter name" and its "value" so it's easy to identify later on when analyzing traffic for any of your campaigns.


For example, if you will use a QR code or link only for Facebook, your tracking parameters will look like this:

Parameter name = source
Value = Facebook


When you add a default value, every tracking parameter with that value will be the same.

Let's look at a Website/Button example:
If you need to pull unique information, you will need to add your tracking parameter and leave the default value blank. In order to save you must have some value in the field so use the space bar and add 1 space.  This allows the value to stay blank and it will pull the values coded on the website.

A car dealership codes the year, make, model, and vin number for their stock. Their tracking parameters look like this:

This is what the code looks like that would go behind the burron to pull these parameter values.

<button type="button" class="btn-tap-text" data-pid="PID of widget" data-source='whisp' data-subsource='VDP SRP text' data-dealership='That Auto Store' data-name=' ' data-year=' ' data-make=' ' data-model=' ' data-vin=' ' >YOUR CALL TO ACTION</button>

You can add unlimited tracking parameters to a whisp.